»Mühlviertel pure« is a creative cooperative of selected Mühlviertel companies. Since 2008 quality-conscious hoteliers, restaurateurs, producers as well as interesting artists and museums have been using this brand. The companies are able to mutually support each other through this cooperation and guarantee the guests a great selection of quality businesses as well as a varied insight into this region above the Danube that is both scenically and culturally fascinating.
In 2009 the »Mühlviertel pur« cooperative first published a magazine which bring the cultural and culinary variety of the Mühlviertel closer. In the meantime the fourth edition of the Mühlviertel magazine has appeared. The current edition is dedicated amongst others to the jewel of nature “the green ribbon”, showcases the beer region with relish, describes the surprisingly varied impressions of a “beer journey” and leads guests and friends of the Mühlviertel to culinary and optical gems in the region.
In autumn 2014, the first mobile app for the Mühlviertel appeared. The Mühlviertel pur app provides an exciting way to discover and enjoy the gentle hilly quarter between the Danube and the Vltava. Wherever you are, the app will lead you to interesting cultural and natural qualities, culinary pleasures, high quality events and typical Mühlviertel products.